About U90

Upper90 Magazine aims to fuel the growth and passion for soccer in Alabama through a partnership with Alabama Soccer Association (ASA) and a strategic 3E approach – to educate, excite, and evolve.

Educate: Highlight rules, policy changes, coaching tactics, practice plans, clinics, camps, colleges, and anything soccer-related in Alabama.
Excite: Continually build the passion for soccer in Alabama through player and team spotlights, community outreach, special features, and interviews.
Evolve: Ensure the distribution and content of each issue advances the continued growth of soccer in Alabama through a symbiotic partnership with ASA.

All content is geared towards increasing the soccer knowledge and level of play throughout the state. From promoting events, spotlighting talent, and educating the readership, the betterment of the sport is the singular focus of Upper90 Magazine.


A Word from the Alabama Soccer Association (ASA)

Tom Condone

Tom Condone

Upper90 Magazine will be an outstanding partner for our organization because we share the same commitment to increase the visibility of our sport. Upper90 Magazine provides a great forum to highlight the game to our members and support our mission to promote, grow, and develop soccer across the state of Alabama.”

Zac Crawford

Zac Crawford

“I’m very excited about the partnership with Upper90 Magazine, which will be the perfect fit for the Alabama Soccer Association as we continue to grow and increase the professionalism of our brand. This collaboration will allow us to deliver key information on educational opportunities for coaches, players, and parents during this time of phenomenal growth and change for soccer in Alabama.”